A Robust Value Ladder vs A Flat Value Ladder
What’s the difference of a Value Ladder and a Flat? Plus what’s a Robust Value Ladder? I will explain the difference on these two value ladders and how they generate different values. I’m a true believer that you must take the time to game plan how you take your leads from point A to Point B.
The more Robust the value ladder is the more we can generate as the value ladder has the value to acquire those leads and convert them. One major take away is that you have think about your value ladder like the Yellow Brick Road. Get the lead to the final destination so they can take you up on your offers.
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P.S. Did you know I died and was brought back to life?
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