Phase 3: Launch & Scale
We turn on the traffic. And we win when you win.
In Launch & Scale, we switch on social media and advertising to drive leads and sales into your funnels and offers. We do it as your profit partner, with skin in the game, committed to one measure: your results.
Where Launch & Scale fits
The difference
A partner, not a vendor
Most agencies are paid for their time whether your launch works or not. We set up our engagements so we're invested in your results, which keeps every decision pointed at revenue.
| Fee-for-service agency | Perfect Funnel System | |
|---|---|---|
| Paid for | Hours and tasks | A monthly fee plus a share of the profit we help create |
| After the build | Hands it off and moves on | Stays to launch and scale it |
| Reports on | Activity: posts, clicks, impressions | Leads, booked calls, sales and revenue |
| If results lag | Your problem | Our problem too, fixed daily |
What we turn on
Traffic and attention, aimed at your offers.
A dedicated team of at least five people works your account: tracking, creative, copy and media buying, with daily optimization.
- Paid advertisingFacebook, Instagram, YouTube and Google ads
- Social mediaYour content published consistently
- CommunityComments and inboxes answered
- RetargetingBringing back people who showed interest
- Affiliates & partnersOther audiences promoting your offer
- TrackingEvery lead and sale measured
How we launch and scale
- Launch small and prove itWe start with a disciplined budget to prove the funnel and the offer convert. A webinar launch might begin around $5,000 in ad spend.
- Read the numbersCost per lead, booked calls, show rate, close rate and return on ad spend tell us what's working.
- Kill the losers, scale the winnersEvery day we cut what isn't working and put more behind what is.
- Go biggerOnce the funnel and offer are proven, budgets of $50K, $100K or more can make sense.
- Keep improvingKaizen: constant and never-ending improvement on creative, copy, funnels and offers.
What launching looks like
$1.2M* in 21 days
“My first webinar was April 11, 2019 and by May 2nd we had broke the $1.2 million mark with less than $15k in ads.”
3x* return on ad spend
“We launched a 5-Day Challenge, invested $17k into ads and turned that into 53 customers paying $997.”
“When I win, they also win.”
“I know not much is guaranteed in life, but I know Bryan and his team will do everything in their power to ensure we succeed. Because when I win, they also win.”
*Results may vary and are not typical. They reflect specific clients and depend on each person’s offer, market, effort and many other factors.
Questions
What does “partner” mean in practice?
Every Launch & Scale engagement is a profit partnership: a monthly management fee plus a share of the profit after your advertising costs. When your profit grows, ours does too, so we're invested in your results, not just paid for our time. We'll walk you through the options on your strategy call.
How much do I need to spend on ads?
We start small and scale strategically. Many launches begin around $5,000 in ad spend to prove the funnel converts, then grow from there.
Which platforms do you use?
Facebook, Instagram, YouTube and Google ads, plus retargeting, social media and affiliate partners. We choose based on where your ideal customers are.
Who works on my account?
A dedicated team of at least five people covering tracking, creative, copy and media buying, led by our advertising and Google Ads team leads, with your main contact keeping everything on schedule.
Put a partner in your corner
Apply for a free strategy session.
We'll look at your funnels and offers and show you what it would take to launch and scale them.