Our process · The Perfect Funnel System

Three phases. One path from expertise to a business that scales.

Design the plan, build the assets, then launch and scale with data. It's the same order behind every 7 and 8 figure launch we've been part of, and $500M+^* generated.

Apply for a Free Strategy Session Which path fits you?

*Results may vary and are not typical.

Play video: our proven process to launch and scale expert brands

Phase 1

Design

We design the strategy behind your 7 to 8 figure expert brand: your offers (what you sell), your funnels (how you sell it) and your acquisition strategy (how you get leads and customers). Your offers should be as distinct as your fingerprint, so we design them around your method, never a template.

The Funnel Day. Credited 100% toward your build. A full working day with Bryan and the team to reverse-engineer your goal into a value ladder, offers, funnels and ad strategy. It's where every award-winning launch we've built started.

Learn about the Funnel Day

What we design together

Your value ladder, front end to high ticket
Signature offer and positioning
Funnel architecture for each offer
Advertising and traffic strategy
Customer lifetime value and acquisition targets
Build scope, budget and timeline

You leave with

A 7 or 8 figure roadmap, priced and sequenced, that your team can build from or that we build for you.

Phase 2

Build

Our team of 30 builds every asset the plan calls for. Each critical role, from copywriting to funnel development to video production, is held by someone with at least ten years of results in that discipline.

The 3-day content workshop. Bryan co-creates your offers and scripts every selling asset with you. Then our experts build it all. Stephanie Dulaney builds the high-ticket sales process that turns booked calls into clients.

“We got more done in 3 days than we have been trying to get done in 3 years on our own.”

Bradley Gibb, Financial Advisor

Learn about the Build phase

What we build

Brand identity and messaging
Offers, products and course structure
Funnels, pages and order flows
Sales copy and video scripts
Video production
Custom high-ticket phone sales scripts and sales team training
Email and SMS follow-up
Tracking and analytics

You leave with

A complete, tested launch system: every page, script and sequence ready to go live.

Phase 3

Launch & Scale

Ads go live, emails fire and leads start coming in. We start with a disciplined budget, prove that the funnel and offer convert, then scale what's working. We kill the losers and scale the winners every day.

Kaizen. Constant and never-ending improvement. A dedicated team of at least five people manages tracking, creative, copy and media buying on your account. And we partner with skin in the game: we win when you win.

Learn about Launch & Scale

How we grow it

Facebook and Instagram ads
YouTube and Google ads
Retargeting
Affiliate and partner programs
Daily funnel and offer optimization
Reporting on leads, sales and cost to acquire

You leave with

A business that generates leads, converts sales and grows a tribe of raving fans, with the numbers to scale it.

Why the order matters

Skipping a phase is how good experts end up with expensive funnels that don't convert.

Strategy before assets

Your Funnel Day sets the offers, funnels and acquisition plan first, so nothing gets built twice.

Credited toward your build

100% of your Funnel Day investment is credited toward Phase 2.

Skin in the game

Launch & Scale is a profit partnership: a monthly fee plus a share of profit after ad costs.

Start with a conversation

See which phase to start in.

Apply for a free strategy session and our team will map your path from Funnel Day through Build and Launch & Scale.

Apply for a Free Strategy Session