Extract Your Expertise
We pull your method out of your head. We choose one proven result and map your buyer's path from start to outcome. Then we define the actions, milestones, obstacles and decisions that create progress.
Turn your method into a self-delivering APP.
A branded Super Intelligence app your buyers use, make progress in & upgrade from... WITHOUT making your high-ticket program cheaper.
Yes, I Want To Apply
Short application, then a FREE strategy call with our team. ONLY 6 builds accepted per quarter.
Si Launch Expertise Si · Done for you in 10 to 12 weeks
- Launching & scaling experts since 2006
- Builder of Perfect Funnel System Si
- Trusted by Tony Robbins & Russell Brunson
You already have the front end.
Your funnel creates demand. Your premium offer gets results.
But your funnel attracts more qualified people than your premium offer can serve. Some can't invest at that level yet. Some want the result without weekly calls. Some just aren't ready today.
Your high-ticket offer can ONLY serve so many people at once. That number is the ceiling on your income and your impact.
For everyone else, there's nothing in between. Free content on one side. A premium program on the other. No app. No membership. No way to keep working with you.
They trust you. They want what you teach. And right now, they fall through the gap.
Your marketing is working. Delivery is the missing piece. Right now, your result depends on you or your team being in the room.
Show Me If I'm A Fit
Short application, then a FREE strategy call with our team.
Bryan had the same gap.Here's what his own offer ladder looked like.
- Free
- Books
- THE GAP
- Premium
Filling the gap the old way.
The Course
Hands people information and walks away. Nobody guides the next step or notices a stall.
The Discount
A cheaper version of your program teaches your market that your price was negotiable.
The Coach Army
Hiring and certifying coaches trades a delivery problem for a management problem.
The Chatbot
If the AI decides what your client does next, you've built ChatGPT with your logo on it.
“A chatbot can make the chalk mark. Your method is knowing where to make it.”
Method gets them started. Momentum gets them results.
Your method is already proven. What people need is momentum.
Momentum means knowing where they are. Getting the next right move. Being checked on. Being pulled back when they stall.
Your premium clients get that from you. Launch Expertise Si puts it inside an app for the qualified people your funnel already attracts.
Make your method accessible WITHOUT cutting your price.
| Compare | Your high-ticket program | Your self-delivering app |
|---|---|---|
| Destination | Your proven result | The same proven result |
| Path | Customized by you | Personalized by diagnostic |
| Guidance | Live access to you or your team | Si check-ins inside your method |
| Accountability | You | Virtual accountability system |
| Pace | Your calendar | Theirs |
| Investment | Premium | A fraction |
Inside your self-delivering Si app.
A branded, mobile-ready web app built around proven results from your expertise.
- Onboarding diagnosticFinds out where each buyer is starting, like your intake call would.
- Personalized action pathBuilds their route through your method, starting where you'd start them.
- Guided implementationEvery step is an action, with the instructions and tools to complete it.
- Proof-of-work promptsBuyers show their work before moving forward. Courses skip this step.
- Progress dashboardBuyers see how far they've come. You see who's implementing.
- Si check-insIn your language and inside your framework, helping them past the next obstacle.
- Stalled-user nudgesWhen someone goes quiet, the app brings them back to the next right move.
The app does more than deliver content. It asks for action, captures progress and spots friction. Then it brings each user back to the next right move.
Your app fills your high-ticket program.
Most experts who launch something cheaper end up competing with themselves. We build the opposite. EVERY app is designed to move the right people up into your high-ticket program.
We design specific moments where a customer earns the invitation to get more from you. More speed. More access. Feedback, customization or implementation support.
Plenty of buyers will get everything they need from the app. That's a win.
The app also watches for the signals. The buyer moving fast who wants to go faster. The one facing a big decision. The one who needs a plan built just for them. Those are the people who need proximity to you.
When they raise their hand, the app flags them for your team with their full progress history. Your sales call starts where your intake call used to end.
These people have paid you, used your method and gotten a win. That's a very different conversation from a cold prospect off an ad.
The more people your app serves, the more high-ticket clients it creates.
- Your funnel sells the promise.
- Your app helps customers make progress.
- Your high-ticket offer gives the right people proximity, speed and deeper support.
Picture a new revenue stream, powered by Si & built on your IP.
A course is consumed. An app is used.
A course is one sale, and then the relationship ends. Your app checks in every week, tracks progress and holds people accountable. That gives members a reason to stay.
So we build it as a monthly membership. That creates recurring revenue. PLUS it protects you from runaway usage costs, because your revenue grows right alongside usage.
Now picture twelve months from now.
Hundreds of members are working through your method. They're turning in their work and getting check-ins in your language. You haven't been on a single call with any of them.
And about once a week, someone inside the app says, “I want more of you.” Then they join your high-ticket program.
That's the model. Recurring revenue on the front end. New high-ticket clients on the back end. On your strategy call, we'll map what it could look like with your numbers.
Income and impact are two sides of the same silver dollar.
Heads is the income you generate. Tails is the impact you make in people's lives.
Your high-ticket offer caps both. Your app lifts the cap. Your premium clients still get you. And hundreds or thousands more people get your method at a price they can say yes to.
Serve more people. Increase your profits. Multiply your impact.
Introducing Launch Expertise Si.
A done-for-you build for experts with a proven high-ticket offer and a working funnel. In 10 to 12 weeks, we build the delivery layer your business is missing. Then we launch it with real users.
Your Branded Si App
Built around your method and your brand. A mobile-ready web app with an onboarding diagnostic, personalized action path, guided implementation, progress dashboard, Si check-ins, proof-of-work prompts and stalled-user nudges.
Virtual Accountability System
The part that keeps people moving. The app asks for action, captures progress and spots friction. Then it brings each user back to the next right move.
Premium Ascension Architecture
The path into your high-ticket offer. We design the moments where a customer earns the invitation to get more speed, access, feedback, customization or implementation support.
Core Offer Sales System
Everything you need to sell the app. The narrative, one primary funnel path, monthly continuity checkout, email sequence and launch plan. PLUS your sales video and campaign scripts, written personally by Bryan Dulaney. PLUS a full day of filming in a professional studio.
Closed Beta & Launch Handoff
Launched with real users. We launch with 20 to 50 real users and validate the core journey. You get a KPI view, 30 days of stabilization and an operating guide for your team.
Focused by design. ONE proven result. One app. One primary funnel path. Built to a signed launch specification and launched with real users. That focus is how we deliver in 10 to 12 weeks.
Let's Build My App
Short application, then a FREE strategy call with our team. ONLY 6 builds accepted per quarter.
Why experts hand this to us.
You're resourceful. You built a funnel and a premium program that works. Here's why experts still hand this build to us.
01
Your method is hard to see from the inside.
The better you are, the more happens automatically. Getting it out takes someone on the outside asking the right questions.
02
One team replaces seven specialists.
App developer, Si engineer, learning designer, copywriter, funnel builder, video producer and launch strategist. With us, you skip managing all of them.
03
A system beats software.
DIY tools build chatbots. Buyers progress and upgrade because of the diagnostic, action path, accountability and ascension moments.
04
Your time stays with your clients.
Every hour on wireframes and vendor calls comes out of your premium clients and your sales calls.
05
Your gap closes sooner.
Every month a DIY project drags on, your “not yet” buyers keep leaving.
| Compare | Doing it yourself | Launch Expertise Si |
|---|---|---|
| Method extraction | You interview yourself | A structured Extract Your Expertise process |
| Team | You hire and manage the specialists | One team, one plan |
| What you get | Usually software | App, accountability system, ascension path and sales system |
| Timeline | Open-ended | 10 to 12 weeks |
| Scripts and filming | You hire a copywriter and a crew | Scripts by Bryan Dulaney, full day in a professional studio |
| Launch | Whenever it's finished | Closed beta with 20 to 50 real users |
| If it misses the mark | You absorb it | Build-to-Launch Guarantee |
Do what ONLY you can do. Know the method. We'll handle everything else.
Built by the team behind Launch Expertise.
Since 2006, Bryan Dulaney and the Launch Expertise and Perfect Funnel System teams have helped experts launch and scale their expertise. The hardest part of that work is getting an expert's knowledge out of their head and into a system that sells.
We've already done it with our own IP. Bryan's one-on-one process now runs inside Perfect Funnel System Si. It fills the gap in our own business. You won't be our experiment.
Here's what experts say about working with Bryan...
“The Top 1% of All Marketing & Funnel Experts In The World… Bryan Dulaney!”
Tony Robbins“Bryan Dulaney Is One of The Top 1% of All Marketers & Funnel Experts In The World… His methods are timeless treasures, and proven to work not only for him but for every person he's partnered with on their business.”
Russell BrunsonFounder of ClickFunnels“Bryan had the proof.”
“I wanted someone to get me results, which meant it couldn't have been their first rodeo… Bryan had the proof. Bryan had the real experience, not only in his own business and what he had done, but with other clients that he had worked with… The results that came with Bryan and his package spoke for themselves.”
Ryan D. LeeWealth Outside of Wall Street“120,000 people in the first year.”*
“The biggest results is, there's been a lot of people that have gone through the training, which really excites me, so we've had probably about 120,000 people go through the 21 Day Sales Challenge.
Literally 120,000 some people that have gone through one of my courses in the first 10 or 11 months since we started.
Without having somebody like Bryan doing that, there's no way I could have got that amount of exposure in the first year, it just wouldn't have happened.”
Jeremy MinerSales Trainer*Results may vary and are not typical. Testimonials reflect individual experiences.
This can be you, too.
Yes, I Want To Apply
Short application, then a FREE strategy call with our team.
Every Launch Expertise Si build is architected with Josh Brown, CTO of MMC Brotherhood.
Why serious operators ask Josh to look under the hood.
They need someone who can see the entire machine.
Education since 2006Master's degree and two decades designing how people learn and apply.
MMC Brotherhood executive leadershipCTO of MMC Brotherhood, a membership sustaining 80%+* retention.
Trusted in elite roomsMember and presenter in masterminds where seven-figure performance is the entry point.
Worked with leading buildersRussell Brunson, Todd Dickerson and Bryan Dulaney.
“When it came to developing course software, we needed Josh's crucial input to know where we were succeeding and where we were falling short.”
Named relationships describe Josh's professional work and operating background. They do not imply endorsement of this offer or guarantee a result.
The Build-to-Launch Guarantee
You provide the agreed source material, approvals and required accounts.
If the app does not meet the signed launch specification, we continue working at no additional build fee until the agreed experience is live.
You do your part. We keep going until it's live.
Let's Build My App
Short application, then a FREE strategy call with our team.
Built to pay for itself.
Have a high-ticket offer at $5,000 or more? Then a handful of high-ticket clients from inside your app covers the ENTIRE investment.
On your strategy call, we'll show you the exact number for your offer.
Those clients are exactly the kind the app is designed to create. They've already paid you, used your method and gotten a win. Every high-ticket client after that is return on your investment.
And that's before a single dollar of membership revenue.
Based on gross revenue from your high-ticket offer, before delivery, platform, payment processing and advertising costs. Not a projection or guarantee of results.
Let's talk about your investment.
Launch Expertise Si
We share the investment on your strategy call, once we both know it's a fit.
We'll walk you through the full investment, the milestone payment schedule and exactly how many high-ticket clients it takes to cover it. You invest in stages as your app comes to life.
ONLY 6 builds accepted per quarter. Bryan writes every campaign script personally. Every build runs through the same senior team.
Show Me If I'm A Fit
Short application, then a FREE strategy call with our team.
This is right for you if...
- You have a proven high-ticket method that gets clients real results.
- You can show credible client results. Names, numbers or stories.
- You have a reachable audience and a funnel that already creates demand.
- You're ready to launch within the next quarter.
Not the right fit yet if you're still building your method, landing your first clients, or looking for unlimited custom software.
Still building your method or your first funnel? Start with Perfect Funnel System Si, where the free 5-day Launch & Scale Your Expertise Online Challenge is coming soon.
Three simple steps.
- Apply.A few questions about your premium offer, your results and your funnel. About five minutes.
- Book your strategy call.Pick a time with our team. It's FREE.
- Get an honest assessment.We'll look at the result you deliver today and the “not yet” buyers your funnel produces. We'll tell you if your method is ready to become an app. If it is, we'll show you your app, ascension path and launch plan, and walk you through the investment.
Questions.
Is this a course with a chatbot?
No. A course delivers information. A chatbot answers questions. Your app diagnoses each buyer, builds their path through your method and asks for proof of work. It also tracks progress, checks in and brings people back when they stall. Your framework sets the structure, and Si works inside it.
Will a lower-priced offer compete with my high-ticket program?
It's designed to fill it. The app serves qualified people who aren't ready for high-ticket today. It watches for buyers who need more proximity and support. Then it invites them into your premium offer after they've used your method and gotten a win.
Why build around just one result?
Focus gets an app launched and working. We start with the one proven result that best fits a self-delivered format. We launch it with real users and validate it. More can be scoped after launch.
Is this a native app in the App Store?
It's a branded, mobile-ready web app. Buyers use it on any phone, tablet or computer. There's nothing to download.
What do you need from me?
Your source material, time for Extract Your Expertise, timely approvals and the accounts required for launch. Your part is spelled out in the signed launch specification. The Build-to-Launch Guarantee is tied to it.
Who are the 20 to 50 beta users?
Real people from your audience who go through the core journey before your full launch. The beta validates the experience and gives you a KPI view.
Does this include filming my videos?
Yes. Bryan personally writes your sales video and campaign scripts. We film your campaign during a full day in a professional studio.
Are there ongoing costs?
Yes. Platform, hosting and usage costs continue after launch. The app runs as a monthly membership, so your revenue covers those costs as you grow.
What should my membership cost?
We set your membership price with you during Extract Your Expertise. It's based on your market, your audience and your premium offer.
How much does Launch Expertise Si cost?
We share the investment on your strategy call, once we know it's a fit. It's paid in stages as your app comes to life.
How fast does the build pay for itself?
If your high-ticket offer is $5,000 or more, a handful of high-ticket clients from inside the app covers the investment. On your call, we'll show you the exact number for your offer.
Why a monthly membership instead of a one-time purchase?
Two reasons. First, the app keeps checking in and holding people accountable, so members stay and you build recurring revenue. Second, every Si check-in has a usage cost. A monthly membership protects you from runaway costs, because your revenue grows with usage.
Can I build a version for my coaches or team?
The standard build is the self-service app, because it serves most experts best. A coach-facing version can be scoped later for experts with a delivery team.
Build the piece in the middle.
You've already built the funnel. You've already proven the method.
The ONLY thing missing is the delivery layer in between.
Yes, I Want To Apply
Short application, then a FREE strategy call with our team. ONLY 6 builds accepted per quarter.
P.S. Here's the short version.
In 10 to 12 weeks, we turn your high-ticket method into a branded Super Intelligence app. It guides each buyer through your method, holds them accountable and invites the right ones into your premium program.
Bryan personally scripts your campaign, and we film it in a professional studio. Then we launch with 20 to 50 real users, backed by our Build-to-Launch Guarantee.
If you have a proven high-ticket offer and a working funnel, apply here.
In your corner,Bryan Dulaney
Earnings disclaimer: Any figures on this page are examples or break-even illustrations. They are not typical and are not a promise or guarantee of your results. Your results depend on your offer, audience, market, pricing, traffic and execution.
Guarantee: The Build-to-Launch Guarantee is governed by the terms of your signed agreement and launch specification.
Testimonials: Testimonials reflect individual experiences.
AI disclosure: Apps built through Launch Expertise Si use artificial intelligence to generate guidance within the expert's methodology. AI output can contain errors and is not a substitute for professional advice where it is required.