Case studies · Financial education
Ryan D. LeeFinancial education
From $125K in the hole to a $100M+ brand.*
Ryan D. Lee had a message about financial freedom and a track record of trying things that didn't work. We took him through all three phases of launching an expert brand, and built the offers, funnels and campaigns that turned his brand into a $100M+ brand.
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- -$125Kwhere Ryan started: in the hole, trying things that didn't work
- $10M*in the first 7 months after launch
- 100mastermind seats filled to capacity in 4 months
- $100M+*generated as a brand since
Where they started
The starting line.
Ryan was $125,000 in the hole, trying things that just didn't work.
We met in Russell Brunson's inner circle. Ryan wanted someone who could get him results, not someone on their first rodeo, so he chose to hire us and go through all three phases of launching an expert brand.
What we built
Step by step.
Phase 1 · Design
The offers and the funnel strategy
- A $497 signature program built around Financial Freedom In 10 Years or Less, Regardless of Age, Income or Experience: course, community and bonuses
- A mastermind offer as the next step up for his best customers
Phase 2 · Build
Every asset, built by our team
- A main brand website
- A webinar and webinar funnel to sell the signature program
- A mastermind application funnel
Phase 3 · Launch & Scale
Traffic on, then scale
- Webinars launched with a $5K ad budget per webinar
- The mastermind filled to its maximum capacity of 100 within 4 months of launch
The results
What happened next.
- $10M in the first 7 months, and more than $100M generated as a brand since.*
- ClickFunnels Two Comma Club X and the “Award of All Awards” for $25M+ through a single funnel.*
- Ryan has since spoken on stages including Funnel Hacking Live and Grant Cardone's 10X event.*
“Bryan had the proof.”
“I wanted someone to get me results, which meant it couldn't have been their first rodeo… Bryan had the real experience, not only in his own business and what he had done, but with other clients that he had worked with.”
Ryan D. LeeFinancial freedom educatorWatch
Hear it from Ryan.
Play video: Ryan D. Lee
Your turn
Want a plan like this for your brand?
Apply for a free strategy session. We'll look at where you are today and map the offers, funnels and acquisition plan to get you where you want to go.
*Results may vary and are not typical. They reflect a specific client and depend on their offer, market, effort and many other factors.