Phase 1: Design · The Funnel Day
One day to map your 7 to 8 figure expert business.
The Funnel Day is a full working day with Bryan and our team. Together we design your offers, funnels and acquisition strategy, then hand you the roadmap, project plan and budget to build it.
100% of your Funnel Day investment is credited toward your build
Why strategy comes first
Most entrepreneurs build as they go: a funnel here, an offer there, ads before anything is proven. Confusion, overwhelm and wasted money usually follow.
Businesses with a fully considered strategy and roadmap get to market faster, are more profitable and scale faster. You wouldn't walk into the woods without a map. The Funnel Day is the map, and every award-winning launch we've built started with one.
What we cover together
- Branding & missionWho you are and the message your brand stands for
- Ideal clientYour target audience, defined precisely
- Value ladderYour products and services, including pricing
- Lead magnetsIrresistible money magnets that start the relationship
- Acquisition strategyAffiliate, advertising, social and other channels
- Funnel mappingGoodwill campaigns, webinar funnels and every funnel you need to capture leads, convert sales and create raving fans
- Offer developmentThe strategy for building and improving your offers
- ResponsibilitiesWho owns what, and who to contact
- Project planThe base plan for every activity, the key to execution
- TechnologyThe systems required to implement it
- RoadmapYour 3-month, 6-month and 1-year marketing, advertising and work plan
What you leave with
An executable plan, not confusion and hope.
Within 5 to 7 business days of your Funnel Day, we deliver your roadmap and walk you through it on a 60 to 90 minute review call.
Credited toward your build
Your full Funnel Day investment is credited toward your Build when you move forward with our team. The strategy pays for itself as the first step of your build.
- Funnel mapEvery funnel we discussed, mapped
- Acquisition strategyHow each funnel gets its traffic
- Project planWho does what, and when
- Build budgetWhat it would cost for our team to build it
Inside your Business Roadmap & Proposal
After your Funnel Day you receive a custom roadmap built around your business, not a template. It covers:
- Your business & goalsYour financial and impact goals for this year, 3 years and 5 years
- Who you serveYour ideal customers, the communities they belong to and who influences them
- Problem / solution mapThe problems your market talks about, in their words, to fuel your content and ads
- Your value ladderEvery offer from book to high ticket, priced to help customers ascend
- High-level strategy mapHow your traffic, funnels, offers and website work together
- Funnel mapsEach funnel mapped page by page, with its email and SMS follow-up
- Build componentsEverything needed to bring the plan to market
- Your optionsInvestment options for Build and for Launch & Scale
What changes after your Funnel Day
You know what it takes to reach your goals: estimated costs, timelines, technology, work effort and revenue potential.
You know what you have and what you need, so you can decide whether to build it yourself, outsource it or have us build it.
No more draining hours researching tools and figuring out how they connect.
You know exactly where your effort belongs: on the activities that generate revenue.
How it works
- Apply for a strategy sessionA short application, then a call with our team to make sure the Funnel Day is the right next step.
- PrepareYou'll receive a questionnaire to return 24 to 48 hours before your day, so we start with your full picture.
- Your Funnel DayAbout eight hours together, in person in Sarasota, Florida or by video conference. Bring up to two people from your team.
- Roadmap reviewWe deliver your roadmap within 5 to 7 business days and walk you through it.
- Choose your pathBuild it yourself from the roadmap, or have our team build it with you or for you. If you choose our team, your Funnel Day investment is credited toward the build.
What clients say about their Funnel Day
“I was blown away by the value I received in the funnel day. It was worth every penny. Also, I felt very seen and understood by Bryan.”
“That is where I met with Bryan and it all changed. Through his Funnel Day, it opened up our minds to see what is possible.”
“Bryan had the real experience, not only in his own business and what he had done, but with other clients that he had worked with.”
*Results may vary and are not typical. They reflect specific clients and depend on each person’s offer, market, effort and many other factors.
Questions
Is the Funnel Day in person or online?
Either. We meet in person in Sarasota, Florida, or by video conference, whichever you prefer.
Who should attend?
You, plus up to two people from your team, such as a business partner or the person who will manage implementation.
Does the Funnel Day include building my funnels?
No. The Funnel Day produces your strategy, roadmap and project plan, including a budget for our team to build it. The roadmap is yours, whether you build it yourself, with another partner or with us.
How much time does it take from me?
About eight hours on the day, plus the pre-day questionnaire and the review call afterward. It's a shared effort: you're the expert in your expertise, and we're the experts in ours.
What does it cost?
We share the investment on your strategy call, once we both know the Funnel Day is the right next step for your business. If you move forward with our team, your full Funnel Day investment is credited toward your build.
Is the Funnel Day credited toward the build?
Yes. When you hire our team for the Build phase, 100% of your Funnel Day investment is credited toward it.
Start with a conversation
Apply for a free strategy session.
We'll learn where your business is today and whether a Funnel Day is the right next step.