Case studies · Coaching movement
Andres HinojosaChefpreneur
From lost to a movement for chefs.*
Chef Andres felt called to start a movement helping cooks and chefs build their own businesses, but five marketing consultants in one year still missed the mark. A Funnel Day changed what he thought was possible, and the re-launch of the Chefpreneur Movement returned more than 3X its ad spend.
Get a plan like this for your brand- 5marketing consultants in one year before he met Bryan
- 2*enrolled in his $40K top program in the first 3 months
- 53*customers from one 5-Day Challenge
- 3X+*return on $17K in ad spend
Where they started
The starting line.
Andres Hinojosa is a chef. He felt God calling him to start a movement helping passionate cooks and chefs start their own restaurants, food trucks and catering companies.
He knew he needed to get his message out to the world, but he didn't know how. In his words, he was a chef, not an online marketing genius.
He went through five different marketing consultants and professionals in one year and still felt they were missing the mark. He wanted someone who actually knew what they were doing.
What we built
Step by step.
Phase 1 · Design
The Funnel Day
- A Funnel Day with Bryan that opened up what was possible for the business
- A $40K top-tier program, an offer Andres never thought anyone would want
Brand
Owning the name
- Bryan pushed him to secure Chefpreneur.com before launch. It was a big investment for a business that hadn't launched yet, and Bryan calls it worth every penny
Offers
A full value ladder
- Free: The Chefpreneur Show podcast, a free book and a free business checklist
- An online course, 14-Day Personal Chef
- Online coaching, the Chefpreneur Method
- Live coaching, the Chefpreneur Accelerator Program
- The top offer, Chefpreneur Protégé
Launch
Re-launching the Chefpreneur Movement
- A 5-Day Challenge as the launch event
- $17K invested in ads to fill it
The results
What happened next.
- 2 people enrolled in the $40K program in the first 3 months of offering it.*
- The 5-Day Challenge turned $17K in ads into 53 customers paying $997 or a little more on the payment plan.*
- More than a 3X return on the ad investment on the first launch.*
- 53 new customers with a path into the higher-ticket programs.*
- Hundreds of chefpreneurs helped to launch their own restaurants, food trucks and catering companies.*
“The Michael Jordan of Marketing.”
“I highly recommend Bryan and the Perfect Funnel System team to take you where you need to go. Why mess around with amateurs, when you can work with The Michael Jordan of Marketing!”
Your turn
Want a plan like this for your brand?
Apply for a free strategy session. We'll look at where you are today and map the offers, funnels and acquisition plan to get you where you want to go.
*Results may vary and are not typical. They reflect a specific client and depend on their offer, market, effort and many other factors.