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Case studies · Ecommerce

An ecommerce brandFounded by Bryan's brother

Audience first. Then 1 million+ orders.*

Bryan told his brother to start a curation-based business and build the audience before selling anything. Three years of serving a community came first. Then a series of low-ticket offers turned a community of more than 3 million people into more than 1 million unique orders and more than $25M in sales.

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Bryan Dulaney and his brother on a fishing boat with a red snapper
Bryan with his brother, the founder of the brand
  • 3years building the audience before selling
  • 3M+*people in the community
  • 1M+*unique orders
  • $25M+*in sales

Where they started

The starting line.

It started with a conversation between brothers. Bryan told his brother to start a curation-based business: find and share the products his audience would love, instead of inventing a product first.

There was no product line, no store traffic and no customer list. Just an idea and a commitment to serve an audience before asking it to buy.

Bryan has served as the brand's consultant ever since.

What we built

Step by step.

  1. Years 1 to 3

    Build the audience first

    • A curation-based brand that gave its community something worth following every day
    • Three years of growing and serving the audience before leaning on sales
    • Earning the right to make an offer, the same principle behind every launch we run

  2. Offers

    A series of low-ticket offers

    • Simple, low-ticket products the community already wanted
    • A steady rhythm of new offers, so every customer had a reason to come back
    • Each offer built on the trust the audience-first years created

  3. Scale

    Community into customers

    • A community that grew past 3 million people
    • More than 1 million unique orders
    • More than $25M in sales

The results

What happened next.

  • A community of more than 3 million people.*
  • More than 1 million unique orders.*
  • More than $25M in sales.*
  • Built on three years of audience-first growth before a series of low-ticket offers.*

Off the clock

Brothers first.

Bryan and his brother at Venice Marina with a row of tuna
Venice Marina, Louisiana
Bryan and his brother holding their catch on the boat
Brothers, partners in the idea that started it all
Bryan and his brother holding redfish on the boat
A good day on the water
Bryan and his brother holding their catch on the Gulf
Still fishing together

Your turn

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Apply for a free strategy session. We'll look at where you are today and map the offers, funnels and acquisition plan to get you where you want to go.

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*Results may vary and are not typical. They reflect a specific client and depend on their offer, market, effort and many other factors.