Case studies · Live event
Legacy Builders LiveOur own 3-day event
A free event that generated $1M+ in 3 days.*
Legacy Builders Live was a free three-day event in San Diego for everyone who bought a Tony Robbins program through us. 239 people filled the room, 69 applied to join our $25K mastermind, 5 applied for our $100K partnership, and the event generated more than $1M.
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- 239people in the room in San Diego
- 69*applied to join our $25K mastermind
- 5*applied for our $100K partnership offer
- $1M+*generated in 3 days from a free event
Where they started
The starting line.
It was the first year Perfect Funnel System included a bonus for anyone who bought a Tony Robbins program through us as an affiliate partner.
Instead of a typical bonus, we gave every buyer a free ticket to a three-day event of our own, paid for out of our affiliate commissions.
The goal wasn't just to thank buyers. It was to serve them so well, in person, that the people who wanted to go further would raise their hands.
What we built
Step by step.
The offer
A bonus no one else could match
- A free ticket to Legacy Builders Live for every buyer of a Tony Robbins program through us
- Three days in San Diego overlooking the bay, with attendees flying in from around the world
Show-up plan
Filling the seats
- Around 500 people RSVP'd. To make sure people actually came, every attendee got a $97 “refund” just for showing up
- 239 people did, and we knew exactly how to set the room
The experience
Lead with giving
- An Apple Watch for every attendee in their welcome bag
- Speakers who live and breathe legacy, including Jack Canfield and John Lee Dumas
- A professional emcee and every segment planned: content, technology, polls, wow moments, movement and downtime
- Attendees built an irresistible offer and designed a launch strategy for their own business
Ascension
The next step for those who wanted more
- An invitation to apply for the Legacy Builders mastermind
- An invitation to apply for a full partnership with our team
- A private yacht experience for approved mastermind applicants
The results
What happened next.
- 239 people in the room for three days of training and inspiration.*
- 69 applications to join our $25K Legacy Builders mastermind.*
- 5 applications for our $100K partnership offer.*
- More than $1M generated in 3 days from an event that was free to attend.*
“Add value by giving first, and then you shall receive.”
“We had 239 people in a room, listening, taking notes, learning, and networking… The amount of gratitude in the air of that event was off the hook.”
Legacy Builders LIVE
The awards.
Your turn
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Apply for a free strategy session. We'll look at where you are today and map the offers, funnels and acquisition plan to get you where you want to go.
*Results may vary and are not typical. They reflect a specific client and depend on their offer, market, effort and many other factors.