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Blog / Funnels

The Golden Ticket USB Story

We once handed out our funnels, emails and scripts on a free USB. Here's why, and where to find that playbook today.

Bryan and Stephanie Dulaney holding Dulaney's Golden Ticket and the 8 Figure Golden Ticket USB

Back in 2018, we did something most agencies would never do: we gave away our playbook.

The Golden Ticket was a free USB drive loaded with the funnels, emails and scripts behind our launches. No catch. Just the same assets we used with our own brands and our clients, in your hands.

Why we gave it away

We've always believed that when you lead with value, the right people find you. Experts who used the Golden Ticket got a real look at how a funnel is put together, from the first page a visitor sees to the follow-up emails that turn interest into sales. Some used it to build their own. Others realized they wanted a team to build it with them.

That's the same idea behind everything we do today: show people the method, then let them choose how they want to use it.

The Golden Ticket is sold out

Every Golden Ticket USB has been claimed, and we're not producing more. But the playbook lives on, and it's more complete than ever.